Dreyfus To Present MVP Award After Supercoppa Final

Lega Serie A has announced a partnership agreement in partnership with Socios, an all-in-one influence and reward platform for sports enthusiasts around the world. With the agreement, Socios becomes an Official Partner of Lega Series A and is also the the Main Sponsorof the Supercoppa Frecciarossa and Coppa Italia Frecciarossa Football Finals.

The partnership will officially start with the moment Socios President Alexandre Dreyfus presents the MVP award at the conclusion of the tomorrow's (January 12th) Supercoppa Final between Serie A rivals Inter Milan and Juventus at the San Siro Stadium.

The partnership will continue to expand Socios's already extensive involvement within Italian football. Socios has already signed agreements to Inter Milan, Juventus, AC Milan, Napoli, FC Bologna, AS Roma and the Italian national team.

In addition to Italy, Socios's 100+ strong partner network includes football giants FC Barcelona, Paris Saint-Germain, Atletico Madrid, Valencia, Manchester City and Arsenal. Alongside football, Socios's ever expanding sports network comprises the UFC, F1 teams, 25 NBA franchises and teams like the New England Patriots of the NFL and the New England Revolution of MLS, 14 NHL franchises, and the top teams in cricket and esports.

"We are extremely pleased to announce our collaboration with Socios, a leading brand in its field which has been working in conjunction with the excellence of sports for several years and is now. With this agreement Lega Serie A proves once again to be ready to take advantage of the opportunities presented from new marketplaces, looking toward the future, and innovative and careful to respond to the demands of fans all over the globe" stated Luigi De Siervo, CEO of Lega Serie A.

Alexandre Dreyfus, CEO of Chiliz and Socios, said: "In 2021 we expanded our network by more than 500%, and we welcomed over one million new users on our platform.

"We've ambitions that are bigger than the coming 12 months, which is why we're thrilled to kick off 2022 with this significant announcement, which further strengthens our commitment to the Italian sporting industry.

"We hope to work together with Serie A, spreading the message of Socios and building our superfan community in Italy and around the globe."

More than 1.3M users from 167 nations are using the Socios application to interact with and receive rewards from the teams they love and support by way of Fan Tokens. Fan Tokens are digital assets which are created on the  blockchain. They give their owners access to voting rights in polls in addition to VIP rewards, special promotions and AR enabled features games and contests.

For 2020, Socios's goal is to introduce millions of new fans across the world to the benefits of Fan Tokens and new features, features and rewards that are added every day. Socios intends to add more major global sporting organisations to its current roster and launch high-profile national and international marketing campaigns and build up its sports and entertainment ecosystem significantly in the coming 12 months.

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