The Sales Funnel For Effective Online Marketing
Since ancient times, sales funnels have been part of traditional marketing and business. In recent times however, it appears that funnels are getting talked about everywhere on the internet.
People want to learn more about the concept of marketing and the ways it could be utilized to enhance their online marketing efforts. If you would like to know something more about sales funnels to help you with effective Internet marketing, I encourage you to continue reading.
What is the Sales Funnel?
A marketing funnel does not necessarily mean a funnel. In this case, the use of the term funnel is to visual define the process of selling from beginning to its end. Since it has a broad entry way for potential customers "Unqualified Prospects" at the top, and a much narrower opening to convert sales at the bottom the funnel can be a precise comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
People who are "unqualified prospects" will be found at the upper end of the funnel. This is people who have never met with you, but might be interested in your products or services. After many sales calls and offers later you've contacted customers who have purchased your products or services.
Another reason why the idea of the lead generation funnel is effective is because it allows you to track your prospects' actions throughout the expanded sales process. Utilizing the sales funnel to measure the amount of prospects who are qualified at every stage, you can determine how many potential customers will become actual customers.
A sales funnel allows you to determine exactly how is going on and how your sales process is failing or succeeding or failing, or if your marketing campaign isn't getting enough potential customers somewhere within the process. This data can help you decide what your primary goal should be and how to maintain sales at the proper amount. It's used as a method to gauge and manage the sales process of customers.
The Sales Funnel Top Front - End
The top of your sales funnel should be the most active part of your sales funnel. This requires constant testing. Your imagination and resources will limit the amount of front-end strategies that you could develop.
The front-end objective is to attract new clients and then convert them into buyers.
A prospective client will be "qualified" when they sign up to your product or service. This is when the prospect or "Unqualified Lead" is qualified. This is because they have taken an action that indicates that they may be interested in buying your products or services.
Your front-end must be able bring targeted traffic to your website or blog. PPC adverts articles, banners, article marketing, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube, banners, blog posts forums, and other resources are some of the most efficient techniques and resources.
There are many methods to "qualify" an "unqualified prospect. One of the best ways to qualify prospects is by creating an online squeeze page. This allows you offer something of value related to your product that people can get for free or at a substantially reduced price, in exchange for their name and email. The products offered include newsletters as well videos ebooks, eBooks, email courses and related reports.
The front-end of your sales funnel is where prospects are attracted to you. Now what about the back-end?
The Bottom of The Funnel: The Back-End
The bottom, or back end of the funnel is where the majority of sales and profits occur. You will usually find the more expensive products in this area. These products are generally relevant to the exact same market, but in different formats, like audio or video, live interaction, or private consultation.
The primary difference between the front-end of the service and the back end is the type or price of the customer.
Although it's true that a very tiny percentage of people be able to enter your front-end, only 1-2% will end up in your back-end. This is because a select few will invest a greater amount of funds.
While front-end services and products might be cheaper than $100 but back-end products and services typically cost in the hundreds or even thousands. This implies that the lowest end of the sales channel which is also called the back-end is the primary source of income.
Like I said, the sales funnel may be as easy or complicated as your creativity or resources allow.
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